Today marks Spinal Cord Injury Awareness Day and although the day is always in our annual calendar, this year has been particularly special.
Thanks to a bright idea from the team at Back Up, we’ve been working with seven different fantastic spinal cord injury charities over the past few weeks in order to make Spinal Cord Injury Awareness Day 2022 one to remember.
After an initial meeting with Back Up, Aspire, Cauda Equina Champions, Regain, Spinal Research, Spinal Injuries Association and WheelPower, we all realised that each of our charities plays a different role in people’s rehabilitation journey and that of their loved ones too.
We also discovered that due to the panedemic, the support offered by each charity is needed now more than ever.
It was this desire to reach out to people who may need support, but were unsure where to find it, that inspired all eight charities to come together to emphasise the wide and varied network available to everyone affected by spinal cord injury.
After working with Marco Scognamiglio, Global CEO of RAPP, a worldwide marketing agency, the team kindly worked with Alice Pedder, Communications & Marketing Manager at Back Up, to create assets that would help each charity mark the day, whilst also providing people with key information about which services each charity provides.
This was instrumental in the day’s social media takeover event too, which has proven to be a huge success! With one charity featuring every hour on each of the seven other’s Twitter, Facebook and Instagram feeds, everyone had the opportunity to speak to each other’s audience and touch the lives of people who may otherwise have never known about the incredible breadth of support available.
With the help of our brilliant ambassador and three-time Olympic Rowing Champion, Pete Reed, as well as numerous others, awareness has been raised further and wider this Spinal Cord Injury Awareness Day than ever before.
It’s truly been a pleasure to work with Back Up, Aspire, Cauda Equina Champions, Regain, Spinal Research, Spinal Injuries Association and WheelPower and we are truly grateful to each of them for lending us their social media profiles today.
Here’s hoping next year’s Spinal Cord Injury Awareness Day simply becomes even bigger and better!
Please scroll through the images below to discover more about each charity and what we do
